Oct 17, 2008

Tonight - Designer Drugs @ Boondocks


Houston, catch Designer Drugs tonight at Boondocks. If you’ve checked your Reader anytime in the last three weeks you already know what’s up with Designer Drugs. For those of you who don’t even know what “Reader” I am referring to, let me put you on some game (see, I am Black). In the last three weeks Designer Drugs has released three badass remixes and are set to release their debut single Zombie through IHEARTCOMIX on October 26.

It looks like DD has figured out the way to receive sustained attention from the “30 seconds of fame” culture of the Blogosphere. “How, how do I, an online artist, get attention from the Blogosphere and achieve complete internet success?” asked the online artist in the back corner of Myspace. Well, Online Artist, normally I would charge you $19.95 plus shipping and handling for such information but since I like your face and I have free time at work, I’ll give you a quick rundown.

Artists must launch a three-pronged attack that begins with the release of multiple remixes or original productions in a short period of time. In today’s example, DD released three aesthetically similar, well-produced remixes of artists ranging on the popularity scale from International Superstar, to Blog Superstar, to “Who The Hell?”. Next, the artist must go on tour. This makes the artists tangible to the listener, more than just another unread, then read tab on the Google Reader of the average blog connoisseur. And finally, to ensure maximum money making potential, the artist must hit the internet with his single, EP or full length album available on iTunes, Beatport, Turntable Lab, your local corner store, etc. So, if my theory holds up (it does), Designer Drugs are on their way to become millionaires and so can you (no you can’t).

Okay, that’s enough Rudimentary Online Marketing 101 for today, hit up Designer Drugs’ myspace page to listen to Zombie right now, and if you missed the aforementioned badass remixes you can pick them up below.

IAMX – Spit It Out (Designer Drugs Remix) [YSI]
Mariah Carey – I’ll Be Lovin U (Designer Drugs Remix) [YSI]
Little Boots – Meddle (Designers Drugs 80s Coke Jam Remix) [YSI]

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